Create With Us. Grow With Us.
Ananta Living works with individuals who are interested in creating meaningful, intentional products.
You do not need to have an existing brand or a finished product.
You bring the interest, commitment and hands-on ability to create.
Ananta brings the ideas, guidance, product development, branding and market.
Together, we bring a product to life.
How It Works
The journey is simple:
Idea → Research → Formulation → Testing → Feedback → Final Product → Packaging → Launch → Growth
We work together throughout the process.
1. Idea & Research
We begin with a product idea that is aligned with Ananta Living.
Together, we research existing products, ingredients, traditional methods, DIY methods and possibilities.
Ananta will support you with ideas, curation, research and direction.
2. Formulation & Testing
We identify suitable ingredients and develop the product.
The maker handles the practical, hands-on work: sourcing ingredients, creating test batches and trying different formulations.
Ananta supports with formulation ideas, ingredient guidance and supplier connections.
We may test a few versions, gather feedback and improve until we are happy with the final product.
3. Packaging & Branding
Once the product is ready, we work on the complete presentation.
Ananta supports with packaging direction, supplier connections, product naming, label design and branding.
The goal is to create a product that is intentional, practical, beautiful and ready for the market.
4. Launch & Sales
Once launched:
The Maker focuses on making the product.
Ananta focuses on selling and growing the product.
Ananta handles the brand, content, marketing, sales, customer communication and marketplace.
What the Maker Does
The maker takes care of the physical creation of the product.
This includes sourcing and purchasing ingredients, packaging and labels, producing the product, filling, labelling, packing and maintaining consistent quality.
The finished product should be ready for Ananta to sell.
Transparency is important. We work openly on product costs, ingredients, suppliers, formulation and production methods so we can maintain quality as the product grows.
What Ananta Does
Ananta supports the journey from idea to market.
We help with:
- Product ideas and direction
- Research and curation
- Formulation and ingredient guidance
- Supplier connections
- Testing and feedback
- Packaging direction
- Product naming and label design
- Quality checking
- Branding and storytelling
- Content, sales and marketing
- Customer and market building
- Support to grow and scale production
You do not have to figure everything out alone. We build the product together.
How You Earn 💛
We want the partnership to be fair and sustainable for both sides.
First, we openly determine the true direct cost of making the product.
This includes ingredients, packaging, labels and other agreed direct production costs.
Then, we decide on a suitable retail price together.
Retail Price − Product Cost = Available Margin
Our guiding model is to share this available margin:
50% Maker · 50% Ananta
The Maker’s share rewards the work, skill and effort of creating and producing the product.
Ananta’s share supports the work of developing, branding, marketing and selling the product.
When more products sell, both sides grow.
A Simple Example
Retail Price: RM35
Direct Product Cost: RM10
Available Margin: RM25
Maker Share: RM12.50
Ananta Share: RM12.50
The maker receives RM22.50 per product:
RM10 to recover the product cost + RM12.50 as the maker’s share.
This is only a simple example. Every product will have different costs and pricing, which we will discuss together.
Starting Small, Growing Together
For a new product, we begin with a first batch and share the initial commitment.
The maker produces the agreed batch.
Ananta purchases 50% of the batch upfront and commits its own capital to selling and growing the product.
The remaining 50% is reserved by the maker and purchased by Ananta as the product begins to move.
As demand grows, production and repeat orders can grow too.
You Can Grow Through One Product
You do not need to make many products.
You may focus on one product and become the dedicated maker behind it.
As that product grows, your production, repeat orders and income can grow with it.
Ananta may grow across many products. We understand that a maker may grow deeply through just one.
When the product grows, the maker should grow too.
More Than a Supplier
We do not want our makers to remain invisible.
If you are comfortable, Ananta may share your story, acknowledge you as the maker behind the product and create behind-the-scenes content about the making process.
You can also support and promote the product.
The product is created for and sold under Ananta Living, while the person and hands behind it can still be recognised and appreciated.
What We Look For
We are looking for people who are:
Interested. Committed. Transparent. Willing to learn. Consistent. Quality-conscious.
You do not need to know everything from the beginning.
What matters is that you are willing to work together, experiment, improve and take ownership of creating a good product.
Interested to Become an Ananta Maker?
Tell us:
What are you interested in making?
You can come with an idea, or Ananta may have a product idea that suits you.
From there, we begin with research and take it one step at a time.
The Maker creates. Ananta guides, develops and builds the market. Together, we bring intentional products to life.
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